Tuesday, 23 August 2016

Get Rich Quick and Other Lies Sold to Marketers

If I were to create a simple formula to explain the marketing process, it would look something like this:
A Good Product + Great People x Lots of Hard Work = Success
Take any of the above components out of the equation, and your marketing strategy simply won’t add up, and you’ll be doomed to failure.
Despite this, I meet countless marketers who tell me they are looking for an easier option. Many have drunk the Kool-Aid sold by self-styled marketing gurus who tout programs promising “easy recurring revenue” or “plug-in-and-go fully automated systems.” It’s a real shame because the reality of working in marketing is very different.
Marketing is a challenging occupation. It’s both a science and an art. It requires dedication, skill, agility and persistence. It’s not an easy option – but isn’t that the best thing about working in an industry like marketing? We are problem solvers, constantly evolving, testing new ideas, learning and striving for success. To quote JFK: “We do these things not because they are easy, but because they are hard…”
Note: iContact (where I am gainfully employed) is a very successful online marketing technology company. We spend hundreds of thousands of dollars and invest countless hours in marketing our services. We are good at it because we employ some pretty smart people, constantly invest in our product and service, and work really hard to get our message out there. Believe me, if there were an easier way, we’d have found it.

Six Lies Sold to Marketers

  1. Make Big Money: I would be very dubious of any marketing organization that promises to make you rich before looking at your product or service. Yes, I can often be found claiming on this blog that email marketing offers an unrivaled return on investment but this is based on following best practices, which include having a great product, service, etc.
  2. Easy Recurring Revenue: There is no such thing as easy recurring revenue. You have to constantly invest time, effort and money into your product to build a successful subscription-based business. It might be possible to win a few lucky sales, but if your product or service doesn’t hit the mark, you’ll soon find yourself fighting attrition.
  3. Trade Secrets: If you had found the answer to making millions on the Internet, why would you dilute your opportunity and sell the secret in an (albeit overpriced) ebook? It would be like KFC selling Colonel Sanders’ secret recipe so you could enjoy their food from your own kitchen. The only secret being shared here is that there are a lot of gullible people out there looking for a quick fix. Don’t be one of them.
  4. Just a Couple of Hours a Week: While I am a big fan of the Tim Ferriss book The 4-Hour Workweek, I believe (for most of us) the book is more about driving efficiencies and freeing up time to concentrate on the most valuable aspects of your business than about working fewer hours. It’s worth remembering that before Tim minimized his workload, via outsourcing and careful consideration of the Pareto Principle (the 80/20 rule), he had already built a successful business. Scaling back on the day-to-day management of a business is something successful business owners have always done. But before you can get to this position, you need to put the (many) hours in first, as I am sure Tim did.
  5. Work Anywhere: Again, I’m a huge believer in remote working. In fact, some of my most productive days have been spent in cafes in remote locations – but this takes real discipline. How many of you would choose to put in a 12-hour working day when faced with the distractions of a beach resort or outdoor lifestyle? Yes, we should all strive for a more positive work/life balance, but do this by developing more efficient processes instead of torturing yourself with the “promise” of an easy life.
  6. No Inventory, 100% Online Business: Unless you have the skills to develop your own software, build your own websites or create your own digital products, you’re more likely to be getting involved in some top-heavy pyramid scheme than any legitimate business. Yes, there are people making good money via affiliate marketing programs, online publishing, educational videos, vlogging, etc. – but believe me, it doesn’t come easy. They too must invest heavily in content creation and ongoing development, and that means hard work.
They say you can’t con an honest man. In marketing, we all need to put in an honest day’s work if we are to see success. Instead of wasting time looking for the easy option, invest your efforts into your product, your service and your strategic marketing campaigns, and success will surely follow.

This abridged post first appeared on the iContact Email Marketing Blog.

Thursday, 18 August 2016

What Kind of Retailers Find Success on Flubit.com?

As the UK largest independent online marketplace, Flubit.com helps retailers position their products in front of a huge audience of price-conscious consumers.
Thanks to it’s unique shopping experience which helps buyers find the best available prices on brand name products, a visit to Flubit.com is often the final step on a consumer’s journey before making their purchasing decision. As such, Flubit retailers enjoy unrivalled conversion rates (typically around 30 percent compared to just 3 percent on rival ecommerce platforms).
Add to this the reach of Flubit’s distribution network which enables retailers to sell via a number of high profile online shopping destinations and the fact that Flubit don’t charge their retailers any set-up, listing or final value fees, and you have a really hot retail destination.
Case Study: Demonstrating the reach and the power of the Flubit network, gaming retailer 365Games.co.uk recently had a run of more than 50 orders on a single SKU over the course of one day thanks to their Flubit-powered listing on the UK deals site Mighty Deals. Ecommerce Manager, Rob Clarkson, said: “By pushing our products to their partner channels, Flubit allows us to reach a whole new audience without us incurring any additional work or cost – this is something no other marketplace is doing.”
Flubit currently working with more than 1,500 retailers with access to 50 million+ products.
So what sells well on Flubit.com?
Flubit.com shoppers are looking for branded products at great prices. Our retailers are experienced, large scale online retailers (both “pure play” and “clicks and mortar”) with access to deep levels of inventory at SKU level, high standards of customer service and the ability to ship products with the speed and efficiency today’s online shoppers expect and demand.
Note: Flubit recently announced the launch of Flubit Go, a same day delivery online shopping experience covering London, Birmingham and Manchester. Read more here.
Let’s Talk
Flubit is always happy to speak with retailers with products in the following categories:
  • Automotive
  • Baby Products
  • Beauty
  • Books
  • CDs & Vinyl
  • Computers & Accessories
  • DIY & Tools
  • DVD & Blu-ray
  • Electronics & Photo
  • Health & Personal Care
  • Home & Garden
  • Kitchen & Home
  • PC & Video Games
  • Sports & Outdoors
  • Toys & Games
As well as their API and FTP integration solutions, Flubit also offer retailers using a wide range of multi-channel sales technology, including ChannelAdvisor, VOLO, Linnworks, Magento, StoreFeeder, SellerExpress and many more, quick and easy integration, helping them open up new routes to market quickly and efficiently.
For more information or to start selling via Flubit, visit: https://www.weflubit.com/start-selling.

Wednesday, 3 August 2016

No Secret – Flubit Takes Your Retail Business Beyond the Online Marketplace

It’s no secret: Flubit has been helping savvy online retailers reach (and sell to) an audience of millions of price-conscious consumers in the UK for more than five years now. You probably already know that Flubit is the UK’s largest independent online marketplace for branded retail products, with more than 1,500 retailers selling in excess of 50 million products.

It’s common knowledge that consumers love Flubit because it gives them access to great products at amazing prices, and that retailers love Flubit because it helps them reach new customers while maintaining control over their marketing and sales costs.

But Flubit.com is the tip of an iceberg of technology, developed by a team of 30 engineers, that processes 24 million stock and price updates per day - that’s 500 per second. Their product data management technology cleanses and clusters data provided by merchants to create clean, rich master product records. And their market intelligence automatically identifies which products have the highest blend of popularity, margin and price-competitiveness vs Amazon.

And did you know that Flubit isn’t just an online marketplace? It’s also a distribution network that positions your products across multiple high-volume sales venues. 

Beyond Marketplace Sales


By partnering with major brands in retail, publishing, finance, logistics and marketing, Flubit gives retailers access to millions of online shoppers outside of the “traditional” online marketplace. As such, Flubit provides a route to market any serious online retailer should not ignore.

While Flubit is constantly developing its partner network (keep your eyes on this blog for more information), here are just a few alternative sales channels Flubit retailers can enjoy:
  • Mighty Deals: The UK voucher code site shares a customised feed of Flubit retailers’ offers via the Mighty Deals website and its 500,000-strong email subscriber base.
  • Flubit Go: Flubit has partnered with On the Dot (a technology brand owned by UK delivery network CitySprint), to power a new same-day delivery service (with guaranteed one-hour delivery slots) for online shoppers in London, Manchester and Birmingham. This will enable Flubit retailers to compete with major online retailers like Amazon on ultra-convenient delivery as well as on price.
  • Trinity Mirror plc: Flubit’s partnership with the UK’s largest newspaper, magazine and digital publisher will enable retailers to reach 6 million shoppers per week through a custom web shop containing only Flubit products.
  • Ssshhh: There are a few things in the pipeline that Flubit isn’t quite ready to announce in detail just yet, but these will include partnerships with major affiliate networks, cash-back sites, third-party marketplaces, publishers and other major online brands that will drive high volumes of sales to your retail business. Watch this space for further announcements.
With no listing or final value seller fees and the ease with which products can be added to the database (if you use a multi-channel retail solution like ChannelAdvisor, VOLO, Linnworks, Magento, StoreFeeder or SellerExpress, you’re pretty much good to go), Flubit provides a simple, cost-effective and profitable route to market. 

While Flubit is certainly no secret (with deals as good as those Flubit has access to, it would be impossible to stay under the radar), you might be surprised just how far you can go as a Flubit retailer.

For more information or to start selling via Flubit, visit: https://www.weflubit.com/start-selling.

Wednesday, 13 July 2016

Special announcement for my friends in Cyprus regarding The Content Marketing Boot Camp

Late last month, due to unforeseen circumstances, I was forced to cancel my Content Marketing event in Nicosia. Sadly, a busy schedule means I won't be able to re-book another event in Cyprus this year.
However, I am able to announce a special online event scheduled especially for the Cypriot market. During this two-hour session we'll focus on how content marketing can help business owners, marketers and sales professionals from across many of the industries that make the island tick - including tourism, online gaming, property and financial services.
If your corporate blog lacks personality, your email marketing campaigns could pack more punch or your social media activity is running low on ideas, join me online at 10.30am (EEST) on July 29th, 2016.
For more information or to book your space visit: https://contentmarketingbootcamp-297.eventbrite.co.uk

Wednesday, 6 July 2016

Low Cost Acquisition Marketing for High Cost Acquisition Businesses

If you work in marketing for a financial services company, a law firm or a technology vendor, you’ll be painfully aware of the high costs associated with generating new business leads via paid search campaigns, comparison sites or affiliate marketing.

The cost of a single click on a paid search network can destroy any margin you have in a product or service and with so much competition out there, the promise of extended customer lifetime value and future profits are far from guaranteed.

But you need the leads because you need the business and so, as painful as it is, you keep digging deep in the hope it will pay off one day.

There is Another Way


BoostSuite is a low cost acquisition marketing technology that can deliver highly targeted traffic with the potential to drive tens or even hundreds of leads for the price of just one or two clicks on a paid search ad.



How Does It Work?


BoostSuite enables marketers to partner with like-minded organizations and build a shared pool of traffic which can be used to power incredibly targeted re-marketing campaigns. This creates an opportunity for potential customers to see your ads even if they have never visited your website before.

For example: A company providing mortgages might partner with a property developer, a real estate agent and an insurance broker. The traffic generated by people visiting your partner sites creates the opportunity for your ads (and your partners’ ads) to be positioned across a wide range of high traffic sites (including major news networks such as CNN and ESPN) and specialist, industry focused blogs and websites.

How Do I Start?

BoostSuite is offering marketers the opportunity to try their new remarketing service for free. The free service enables marketers to show their ads to up to 500 people per month. Paid subscriptions start from only $19 per month. 

Registration is simple
 and no credit card is required.

For more information visit: www.boostsuite.com

Photo: Sam Valadi

Becoming THE Expert is an affiliate marketing partner of BoostSuite.

Tuesday, 28 June 2016

Heat Up Your Holiday Marketing with iContact

With the summer sun high in the sky, your thoughts might be far away from the holiday season…but it’s really just around the corner. 

A successful holiday marketing strategy goes beyond making a list and checking it twice - so slap on some sunblock and get ready for the hottest holiday season ever with this special summer-edition marketing webinar

This summer, join iContact and marketing strategist and author, John W. Hayes, to heat up your holiday marketing strategy by: 

• Evaluating the challenges (and opportunities) the holiday marketing season presents to your business 
• Teaching you how to acquire new customers before and during the holidays 
• Discussing how to maximize the customer lifetime value 
• Highlighting key dates and important deadlines in the holiday marketing season - ensuring you don't miss a trick (or treat) 
• Advising you on best practices and advanced strategies that will give you a competitive edge in a crowded market 
• Developing a long term strategy that will see you through the holidays and well into the summer of 2017 

Stay tuned after attending; we’ll have a few summer surprises for our webinar registrants. 

Get ready - the holiday season starts on July 20th.... 

Monday, 20 June 2016

Guest Post: 4 Tips to Be Successful on YouTube

If you want to be successful on YouTube there are some key features that you should know about.
1. You Have to Find the Right Topic for your Video
If you want to be successful on YouTube, or for your videos to be successful, you have to first find the right topic for them. To do so, you can use a software or browser add-on called TubeBuddy. It offers you a large variety of features, but the most important is the "Tag Explorer".
Using the Tag Explorer, you can find keywords that are worthwhile to target, and are successful on YouTube. It will show you the search volume and the competition of a certain keyword. Now, you just have to find a keyword with very low competition and a high search volume. Of course these keywords are rare, but spend some time searching for them. Now that you found a good keyword to target on, you have a topic for your video.
2. You Have to Create the Video
If you create the video, make sure it is quality. Find a good editing program and cut out extraneous parts. This way your viewers will have more fun watching the video. Otherwise, they will most likely not subscribe to you and will switch to another video.
3. Publish your Video
If you publish your video to YouTube you can also do a lot of things to make your video rank better. First of all, put all your keywords into the title. This will result in YouTube knowing what your video is about, and help your ranking. Last but not least, create a cool and catching thumbnail that invites people to click on your video. Your thumbnail should also be named like one of your keywords.
4. Make People Interact with your Video and Promote your Video
If your video is already on YouTube, you can still make people interact with your video and promote it. To do so, simply add infocards or annotations that link to another one of your videos, ask your viewers to like your video, and ask them to subscribe to you and comment. This isn't annoying for the viewers, but gives them more interaction with the video. Interaction is important if you want to be successful on YouTube. If you want to promote your video, you can also use social media to tell your followers that you've published a new video.
Using these tips, you can easily improve your YouTube ranking.

Written by Gradezone of www.success4yt.com
 

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