If I were to create a simple formula to explain the marketing process, it would look something like this:
A Good Product + Great People x Lots of Hard Work = Success
Take any of the above components out of the equation, and your marketing strategy simply won’t add up, and you’ll be doomed to failure.
Despite this, I meet countless marketers who tell me they are looking for an easier option. Many have drunk the Kool-Aid sold by self-styled marketing gurus who tout programs promising “easy recurring revenue” or “plug-in-and-go fully automated systems.” It’s a real shame because the reality of working in marketing is very different.
Marketing is a challenging occupation. It’s both a science and an art. It requires dedication, skill, agility and persistence. It’s not an easy option – but isn’t that the best thing about working in an industry like marketing? We are problem solvers, constantly evolving, testing new ideas, learning and striving for success. To quote JFK: “We do these things not because they are easy, but because they are hard…”
Note: iContact (where I am gainfully employed) is a very successful online marketing technology company. We spend hundreds of thousands of dollars and invest countless hours in marketing our services. We are good at it because we employ some pretty smart people, constantly invest in our product and service, and work really hard to get our message out there. Believe me, if there were an easier way, we’d have found it.