Tuesday, 11 December 2012

Best Selling Thought Leadership/Content Marketing eBook Now Available for Pre-order in Paperback


I'm very pleased to announce that my best-selling content marketing eBook: Becoming THE Expert – Enhancing Your Business Reputation through Thought Leadership Marketing, will be available in paperback from January 7th, 2013.

The paperback edition is now available to pre-order from Amazon.

Becoming THE Expert explores how marketers can enhance their reputation, drive new leads and ultimately generate sales through the development of a low-cost Thought Leadership/Content Marketing strategy.

I’ve been delighted with the response to the eBook. The feedback I’ve been getting from readers has been very positive and I’ve also been very pleased with how well the title has sold. The eBook has topped the Sales, Marketing and Public Relations charts on both Amazon and the Apple iBookstore in Australia, the United Kingdom and the United States.

To celebrate the publication of the paperback edition, I'm also announcing a series of educational seminars based on the title.

Becoming THE Expert: The Content Marketing Boot Camp has confirmed dates in January and February, 2013.

Grimsby/Cleethorpes, January 31, 2013

London, February 13th, 2013

The full-day seminars will explain in plain English how small and media-sized business owners and marketers can:

• Find the inspiration to create and publish compelling content that potential clients and existing customers cannot ignore
• Improve their rankings on the major search engines
• Generate leads, maintain relationships and sell more via email
• Win local, national and global media coverage with well-placed PR Campaigns
• Engage their prospects with social media
• Reduce their reliance on traditional (high cost) paid advertising techniques
• Shorten the sales cycle and reduce the need for cold calling techniques.
• Connect all the dots to build a cohesive content marketing strategy.

Further seminars will be announced shortly.

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