Friday, 24 May 2013

The Content Marketing Boot Camp – New Dates in Manchester and Glasgow

The Content Marketing Boot Camp hits the road again in June and July with two new dates in Manchester and Glasgow.

Based on the book, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, the full day seminars are designed to help business owners and marketers:

  • Find the inspiration to create and publish compelling content that potential clients and existing customers cannot ignore
  • Improve their rankings on the major search engines
  • Generate leads, maintain relationships and sell more via email
  • Win local, national and global media coverage with well-placed PR Campaigns
  • Engage their prospects with social media
  • Reduce their reliance on traditional (high cost) paid advertising techniques
  • Shorten the sales cycle and reduce the need for cold calling techniques.
  • Connect all the dots to build a cohesive content marketing strategy.

The boot camps are really growing in momentum and I’m pleased to be receiving some great feedback from attendees.

Here are just a few of the comments I’ve received along the way:

"I really enjoyed yesterday’s course and I took a lot away from it – I found it really helpful and I’m sure our marketing strategy will benefit from it." - Dominque Smith, Victoria Plumb.

"I really enjoyed the event and found it so beneficial for my job. The day was really thorough and I’m very glad I attended, it was full of practical advice I’m really looking forward to implement into my job." - Emma Burgess, Interact Intranet.

"Thank you very much for the session last week - I have found your advice very useful so far.  I've already had my first press release accepted and printed on a full page in a local newspaper - following your suggestions on speaking to journalists almost exactly!" - Iain Watts, British School of

The Content Marketing Boot Camp will be visiting Manchester on June 4th (availability is now limited) and Glasgow on July 2nd


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