Thursday, 21 November 2013

10 Quick Email Marketing Tips to Ensure a Healthy, Happy Christmas Sales Period


  1. Don’t Delay: If you haven’t already started your holiday marketing planning, START NOW.
  2. Take Stock: Build a strategy based on your customers’ needs and the availability of stock or resources to fulfil those needs.
  3. Make It Personal: The more you get to know your subscribers and the more personal you make your campaigns, the more you will sell.
  4. Keep Building: Add names to your list as soon as they become available to you and make sure you hit them with a series of targeted campaigns as quickly as possible.
  5. Ask for the Sale: Always include a call to action. Don’t assume people will buy from you just because you highlight a product or service.
  6. Always Upsell: Remember to offer complementary products or services based on previous engagements.
  7. Don’t Forget Your Landing Pages: Your investment in email marketing will only return significant results if you invest the same time and effort in building landing pages that convert.
  8. Ask for Help: iContact’s Advisory Services team can help you with tricky things such as list segmentation and template design. We can even manage your entire campaign if you would prefer.
  9. Don’t Stop: Keep going. If you need a vacation, I recommend you take a week in March. Chances are an extended period of holiday marketing will pay for the trip.
  10. Enjoy Yourself: Yes, you’ll be heaping a ton of pressure on yourself to perform this holiday period, but remember the holidays are a time when you should also be enjoying yourself. Be nice to your colleagues, work hard and share your success.


This post first appeared on the iContact Email Marketing Blog.

photo: duluoz cats

3 comments:

Lara Tomb said...

good post

Lara Tomb said...
This comment has been removed by the author.
Lara Tomb said...

That's a very useful post...I too agree that E-mail marketing is very effective and keeps upto the current trend of marketing.There are no boundaries with email marketing.I use the Express e-mail marketing service from XnYnZ.com and no matter where I am I can reach my clients.In this type you have to first get a list subscribers,send e-mails to them,track down the result and get the valuable feedback from the customers.I chose this type of marketing because in a short span of time we can reach large number of people.I will make it a point to follow your tips to enhance my marketing strategy.

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