Friday, 22 May 2015

10 Productivity Hacks to Make You a More Efficient Marketer

  1. Meetings: Avoid having meetings for the sake of meetings. If meetings cannot be avoided, make sure they have a rigid time frame and try to leave early.
  2. Inbox Management: Dedicate a small amount of time per day to managing your email inbox. Instead of contributing to long chains of email conversations, pick up the phone or directly speak to your colleagues.
  3. Autoresponders: Use carefully worded email autoresponders to set people’s expectations about how you will deal with their requests. Where possible, direct them to FAQ pages and other online resources where their questions can be answered more efficiently.
  4. The Pareto Principle: Focus your efforts on the 20% of your business activities that generate 80% of your revenue. Try to eradicate the 20% of your business activities that consume the most time but generate little in return.
  5. Get Out More: Try to escape the office and all its distractions. Remember that the goal of working from home is to try to be more productive.
  6. Outsource: Use the services of contractors to handle time-consuming or repetitive tasks. Make sure you set expectations clearly, and learn to trust them.
  7. Screen Your Phone Calls: Unless you are in a customer-facing role, avoid answering phone calls from numbers you don’t recognize. If it is important, they will leave a message.
  8. Test Strategies: Soft launches and beta tests allow you to see if a strategy will work without investing too much time or money on big projects that may go nowhere.
  9. Trust Technology: Technology will help you free up time to become a more creative, more passionate marketer by automating many of the processes and repetitive tasks that eat into your day.
  10. Focus on Your Passions: Don’t spread yourself too thin. Focus on a niche and become known for your expertise in this area.
About John W. Hayes
With more than 18-years’ experience in online marketing and ecommerce, John W. Hayes works with major technology brands including iContact and Viralheat, demonstrating how organizations of all sizes can maximize their potential from email, social media and content marketing-led strategies. He is the author of three books, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership MarketingA Crash Course in Email Marketing for Small and Medium-sized Businesses and Bricks & Mortar Oughta: What Real World Businesses Can Learn from The Internet. He is a regular speaker at events throughout the UK, Europe and the US and is a prolific blogger across numerous sites. To learn more about John W. Hayes’ latest projects you can connect directly with him on FacebookLinkedIn and Twitter.

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