Friday, 29 May 2015

Email Marketing ROI on the Rise

The Return on Investment (ROI) generated by email marketing grew by a staggering 53% last year according to a recent report by the Direct Marketing Association (DMA) in the UK.
The report states that in 2014 marketers in the UK could expect to see an average return of £38 (approx. USD $59) for every £1 spent on the medium. This is compared to an average of £24.93 (USD $40) in the previous year.
And the news just gets better and better for email marketers who are committed to following best practices and investing in new strategies, with 18% of those questioned suggesting that they say a return of more than £70 (USD $110) on their £1 investment.
The DMA claims that advances in marketing technology (with particular reference to marketing automation) have contributed significantly to this rise.
Thanks largely to this success, the email marketing industry is set to receive a significant boost with 51% of marketers surveyed suggesting that their email marketing budgets will be increased dramatically over the next year.
DMA executive director Chris Combemale said: “Email is the oldest digital medium still in use, growing out of the early internet. Even now, an email address is one of those things that helps define you in the digital world. It has endured because it is so useful. It also works. ROI figures alone show this, rising from £24.93 last year to £38 this year. Email is resurgent.”
One thing is for sure, it’s a great time to be involved in email marketing.
This post first appeared on the iContact Email Marketing Blog.
About John W. Hayes
With more than 18-years’ experience in online marketing and ecommerce, John W. Hayes works with major technology brands including iContact and Viralheat, demonstrating how organizations of all sizes can maximize their potential from email, social media and content marketing-led strategies. He is the author of three books, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership MarketingA Crash Course in Email Marketing for Small and Medium-sized Businesses and Bricks & Mortar Oughta: What Real World Businesses Can Learn from The Internet. He is a regular speaker at events throughout the UK, Europe and the US and is a prolific blogger across numerous sites. To learn more about John W. Hayes’ latest projects you can connect directly with him on FacebookLinkedIn and Twitter.


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