Friday, 4 December 2015

Cute Marketing Strategies

The word “cute” has two definitions that can be applied to your marketing strategies:
  • Attractive in a pretty or endearing way - "she had a cute little nose"
  • Clever or cunning – “she had a cute idea”
Your marketing should reflect both definitions.
Cute marketing is ideal for small businesses with big ambitions (like the cute kitten featured in the image that accompanies this article). Cute marketing is not expensive, it can however attract a lot of attention and potentially yield significant results.
If you want to get cute with your marketing, here are 5 strategies that you should adopt (a cute marketing strategy is for life and not just for Christmas) today:
  1. Email Marketing: The cutest of all marketing strategies. Email marketing is both clever and endearing (bringing your business closer to the people that matter most – your existing customers). Email stills delivers the highest ROI of any marketing strategy available to today’s marketer (both online and offline). The really cute thing about email marketing is the fact it is so easy to get started. Technology like iContact can help you start building strategic email marketing campaigns that deliver real results with very little upfront investment in time or money.
  2. Social Media Marketing: Short and sweet, social media helps you share really cute information about your business with your customers and their wider social networks. Remember, social media should be fun, so don’t push too hard for the sale. Keep things nice and engaging and good things will come back to you.
  3. Blogging: Your blog should be the hub of your entire content-led marketing strategy. It’s the place where you hang all of your other cute marketing ideas from. Your blog is the ideal place to drive both email subscriptions and social media engagements. Really cute marketers understand that their corporate blog is the foundation of their entire marketing strategy.
  4. Co-Marketing: Cute marketers are drawn to each other and through working together help increase the levels of cuteness, driving more attention and greater success. Co-marketing platforms such as BoostSuiteprovide a great meeting place to connect with other cute marketers.
  5. Experiment: Don’t be afraid to experiment with new ideas and strategies. What’s cute today might not be cute tomorrow. Remember to have fun, you cannot force cuteness.
How cute is your marketing strategy. Share your cute marketing tales (tails) below:
Photo: Brian Scott

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