Wednesday, 11 May 2016

Getting Your Email Marketing Subscribers to Act on Impulse

Because email is consumed by busy people, who are very often on the move, your campaigns need to pack a punch and make your subscribers act on impulse. If you cannot get a reaction to your campaigns within a couple of seconds, they will ultimately fail.

Following the three golden rules of email marketing (for which I make no apology for constantly repeating) – your campaigns must be relevant, timely and engaging – is a must for any marketer hoping to find success.

But if you truly want your subscribers to act on impulse and engage with your campaigns, perhaps you need to factor in a fourth golden rule: agility. In short, you need to occasionally supplement your planned and strategic campaigns with the occasional burst of impulse yourself.

This means mixing things up a bit. If an idea feels good, do it. If you think it’s too risky, test it first and then do it (testing is definitely something you should be doing). Email is not something that should always be run to a tightly managed schedule. It’s not limited by deadlines; it’s only limited by ideas.

When was the last time you did something on impulse? Share your comments below:

Photo: Jen Knoedl


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